CREWEL
Crewel is the project that was born after I had taken over Sarajo, but ultimately decided on a rebrand. I’m still continuing to grow and operating the business online only!
Website designed using Shopify and a little coding. Check it out!
crewel.nyc
I decided to keep the flower from the Sarajo logo, but switched up the color palette and the font.
Here’s a glimpse inside my mind (via Photoshop) while I was deciding on the new name and aesthetic. “Crewel World” was a possibility in the beginning stages.